Cellular Expert helps Icecell to save its investments

IceCell is a Mobile Network Operator, which has purchased a license to build up 1800MHz network in Iceland. Calculations performed by Cellular Expert showed that it is not worth building the network, so IceCell has saved millions of dollars.

About Company

IceCell is a Mobile Network Operator, which has purchased a license to build up 1800MHz network in Iceland.

Project date: 2007

Number of licenses purchased: 2

Cellular Expert project scope:

During the project time, IceCell was not operating yet, but it had a target to plan the network. To accomplish this task, IceCell has acquired 2 seats of Cellular Expert software. Cellular Expert software was used for:

  • Initial design
  • Cell planning
  • Payback analysis
  • Rollout tasks

Business value:

Instead of building a pilot network and wasting millions of dollars, IceCell was enabled to model a network and reduce feasible costs bu using Cellular Expert software. Based on Cellular Exert calculations, IceCell staff has made a conclusion that too big initial investments are required to start the project and ROI would occur too late. Therefore, the project has become unattractive for investors and at the moment it is stopped.

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